Search Engine Optimization
About that beautiful house you've built-- without Search Engine Optimization -- it's just a house with no people in it... SEO (for short) is the multi-pronged process we employ to tell search engines and your potential customers where to find your website, and what you do. There is an ever-changing and very particular set of skills (we're no Liam Neeson, but they're VERY specific, okayyyy) that we employ both on and off your web page to build these proverbial passageways to your new “home.” Your website and other online media accounts are invaluable virtual tenancy that takes up real space in the mind of the consumer. They are your digital real estate- they have major value to you now and in the future. Building these thoroughfares, passages and trails to your new home are what adds relevance and legitimacy to a website. Being an authority in your field means that you have a lot to say about it, and other people listen to what you say. When the right tools and strategies are consistently engaged, you begin to see the popularity of your address rise, and the next thing you know, the traffic is 19th Street in Moore-ish. BUSY. The goal of SEO is to move your business right to the virtual expressway- the major artery of the traffic. Those at the top of Google are the most relevant. When was the last time you went to page two? Don't let improper optimization hinder your business. With proper on-page and off-page SEO, we can give Google an accurate, authoritative road map right to your virtual doorstep!
Have you hired a firm to help you navigate the ever-changing algorithmic waters of SEO only to have your beloved family Mom & Pop shop go straight their back burner? You can call on the help of the big gun promo folks like Home Advisor or Yelp, but Salesman Joe Schmo from Sacramento (or Vlad from Switzerland) doesn’t really lose if he slacks on your project. You’re one of thousands in their customer cog on the hook for a year’s worth of service only to get reports that read like Latin and zero personal service. That’s where we step in-- This is our home, YOU are our people- and that’s what matters to us. We use our thriving tenacity, passion, and unique skillset to positively and directly promote your business. Getting your business to prosper and grow with more paying customers- That is OUR local business.
On Site Optimization
Our multi-faceted search engine optimization begins with your website. By naturally including niche relevant key words and phrases within the content on your website, we begin to tell Google what it is that you offer. Google has something in common with most of us, its algorithm is a voracious reader! Google is continually upgrading its programming to help it recognize and determine the authority of the content contained on your website. Whether client provided, or written by our professional copy writers, we strive to ensure that your content is rich with the key words and phrases that your best customer is using use to search for your services. Your content will be what you need it to be, whether funny, serious, educational or engaging, it will read naturally to Google and humans alike. On page optimization continues with page titles, descriptions, meta-tags, photos and a whole lot of other stuff you would probably find extremely boring, but is our passion! Through our ongoing SEO campaign, we will continue to hone each of these elements to help place you in front of potential customers looking for exactly what you do.
Off Site Optimization
Search engine optimization doesn't stop with your website, it continues off page as well! Much like putting up billboards and street signs along the route to your business, SEO continues off page with elements such as your business's social media, Google my Business (GMB), and many others. In today's multi-pronged internet, it is critical to capitalize upon and optimize ALL of your online assets into one cohesive unit driving potential customers to you and not your competition! Contact us today, and let us begin to optimize your website and build a neon sign highway network leading right to your front door!
Link building is the process of creating links to your website on other websites. Think of them as favorable votes for your website. Google relies upon information gathered all across the web, and listens when another website mentions you! As part of your ongoing SEO, we will naturally and consistently gain these favorable votes for your website, encouraging Google to move you up in relevance for your specific niche!
Google My Business
If Google doesn’t know you exist, you don’t. When you’re looking for a particular business or service, how often do you find yourself whipping our your Nokia 5500 and asking ole Tammy who fixed her A/C? Oh… Never? Exactly. You’re asking the Book of Faces or the Google Monster who to use or where to go? Google puts what it sees at the most relevant businesses in their “map pack” and organic results. One of the 1st ways to make your way to those spots is to have a GMB (Google My Business) listing. We can set this up, optimize it (or as the 80s kid in me would say, trick it out,) post weekly relevant content and respond to customer reviews. Being relevant in the eye of search engines and managing your reputation is key to being in those first place clickable spots. We can help you start here for as little as $300.
Recognizable brands are a part of our everyday life. They convey relevance and authority and direct a lot more of our purchases than we’d probably like to admit. When you have streamlined, consistent and recognizable name and logo as a local Oklahoma business, it sets you above the rest. Simply organizing your logo, name, address, phone number, hours, and business details across the various online platforms can make a huge difference behind the scenes for your brand and business following. Public trust, relevance and perceived value from you as an authoritative source is paramount for your growth. Let us help you with a new logo design and implement it into the fabric of your new or long established company. We can even design and procure for you the most desired branded merchandise. Use them to sell walking billboards (t-shirts) or as a thank you to faithful or repeat customers (still a billboard.)
From Henry VIII, to Elvis and that Tiger one- kings rise and fall… but anyone in the wide web world will tell you that online, content is king. You want to know everything there is to know about anything? Take a stroll in your browser and type in goat cheese. Wikipedia is the first thing to pop up, huh? And have you ever read so much about something in your life? No. Content. Loads and loads and loads of content. Is anyone reading this? Unless they have a research paper or a culinary school final, my guess is no. But the information is there nonetheless. Google decided that Wikipedia was the best place to read about this topic, largely because it tells the most relevant story about it overall. That’s our goal with developing and managing your content.. It won’t be a wiki page, but it will always be more than your competitor is doing- and that will be enough.